Video match dating
Seeing a video and hearing their voice is, I think, the holy grail in terms of figuring out your attraction.” ”On Hinge we encourage our members to be authentic with one another because we know that leads to the best connections,” said Hinge founder and CEO Justin Mc Leod of his company’s own video offering .
“Our profiles already do a great job, but video creates the opportunity for our members to learn about potential matches in a way that simply can’t be captured with still photos and text.” The “motion profile” format is not the only way dating apps are adopting video.
While many of the tech company that have recently introduced new video features — including Whats App, Skype, and Patreon — have taken a page out of Snapchat’s book by launching disappearing “Stories,” dating apps are aiming for more permanence.
The ability to share videos will allow users to put together a more complete picture of who they are, while potential partners can learn a few important details, such as the sound of someone’s voice, before agreeing to a date.
Mobile video consumption is an ubiquitous trend in the online video world, and dating apps are adapting to the times.
In the past week, Hinge, Match, and Zoosk’s Lively have announced plans to spruce up their respective platforms by letting users add video snippets to their profiles.
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